New revenue stream
Set your own annual price per alias. Recurring revenue from fans who already love you. It costs you nothing to start.
For domain owners
Your fans alreadyrep your brand.Your domain is next.
Fans wear your jerseys, buy your merch, and put your name in their bios. FanForward gives them one more way to show the world who they rep: a personal email alias at your domain that forwards to their real inbox.
They can't send from it. They can't pretend to work for you. It just makes them feel like part of the team.
It costs you nothing to start. You set the annual price. Every sale is profit.
★ Fan Club ★
sarah@yourdomain.com
Sarah
No. 001Since 2026
Club
rules
- You set the price.
- You control what's allowed.
- Nobody can send as your brand.
What your fans get
A personal email alias at your domain. It receives messages and forwards them to whatever inbox they already use. They can't send from it. No access to your systems. No confusion.
★ Fan Club ★
sarah@yankees.com
Sarah
No. 001Since 2026
★ Fan Club ★
mike@drake.com
Mike
No. 001Since 2026
★ Fan Club ★
jen@stanford.edu
Jen
No. 001Since 2026
What you get
Zero infrastructure
You update a few DNS records with your registrar. We handle email routing, payments, support, renewals, and abuse monitoring. That's the full split.
Word-of-mouth marketing
Every time a fan shares their email address, your brand goes with it. It's like someone wearing your jersey 24/7. Free, organic, everywhere.
Deeper fan engagement
Fans who carry your domain in their email are your most loyal audience. Give them something they'll use and show off every single day.
Brand protection
Username policies prevent impersonation. Reserved word lists block sensitive handles. You control what's allowed on your domain.
Inbound only
Fan aliases receive email and forward it. Nobody can send email as your brand. No risk of someone pretending to be an employee.
How much can you make?
You set the price. You keep the profit. Type your price and drag the slider to see what your domain could earn.
1K fans5M fans
$91,200
your annual profit from 10K fans at $20/yr
~$9.12 profit per fan after FanForward's infrastructure fee and Stripe processing. $0 to start.
How it works
Fully self-serve. No engineers needed. No vendor calls.
- 01
Set up your domain
Add your domain. Choose your annual price. Set your NSFW filters and block list. You're in control of what's allowed.
- 02
Update your DNS
Update a few DNS records with your domain registrar. We give you clear, step-by-step instructions. No engineering team required.
- 03
Tell your fans
Your domain goes live on FanForward. Tell your fans they can claim their own alias. They pay the annual fee and start receiving email immediately.
Sports Teams
Season ticket holders. Superfans. Club members.
Artists & Creators
Music fans. Podcast listeners. Community members.
Brands
Loyal customers. Early adopters. Brand ambassadors.
Organizations
Alumni networks. Nonprofits. Professional groups.
We handle
everything else.
You update your DNS and set your price. We take care of the rest from day one through renewal.
- Email routing infrastructure
- Payment processing (Stripe)
- Annual subscription management
- Username policy enforcement
- Impersonation prevention
- Abuse monitoring
- Customer support
- Refund handling
- Tax collection
Two ways to run it
Choose the billing model that fits your audience.
Fan-paid
Fans pay an annual fee directly. You set the price. FanForward handles billing. You keep the profit.
- Fan pays at checkout
- You earn on every sale
- Zero cost to you
- Great for open communities
Org-paid
You cover the cost for your members. Bulk provision aliases for your team, alumni, or community. Volume pricing available.
- Sponsor your members
- Bulk provisioning
- Volume pricing
- Great for alumni & orgs
Common questions
Can fans send email from my domain?
No. Fan aliases are inbound-only. They receive email and forward it. Nobody can send as your brand. Every forwarded message includes a disclaimer.
What if someone claims a name that shouldn't be used?
We enforce username policies that block impersonation, profanity, and reserved terms. You can also provide a custom reserved word list for your domain.
Does this affect my existing email?
Fan aliases work on your primary domain. If your team also uses that domain for corporate email, we recommend moving corporate mailboxes to a subdomain like corp.yourdomain.com. That way fans get the real domain, and internal email stays clearly separate.
How long is the commitment?
12-month initial term. After that, the agreement stays active as long as there are paid subscribers. You can pause new sales with 60 days notice.
What does it cost me?
Nothing upfront. FanForward charges $0.84/mo per active alias for infrastructure and deliverability. Standard Stripe processing fees (2.9% + $0.30) also apply on each transaction. Both come out of the sale price, not your pocket. You keep the rest.
How much work is this for my team?
Minimal. You update five DNS records with your domain registrar. We give you step-by-step instructions. After that, we handle email routing, payments, support, abuse monitoring, and renewals.
Add your domain.
We're onboarding domains on a curated basis. Send us your domain and we'll get back to you within 48 hours.